Covid-19 has been with us for more than a year and the safety restrictions imposed has affected the economic status of the country. The real estate industry also took a hit during the pandemic. However, the real estate industry was quick to recover as the banks had dropped interest rates, shifting the whole real estate market into a buyers market.
Since the market has shifted to a buyers market, many buyers are out there looking to purchase their dream home for the best price and deals. Subsequently, a number of homeowners feel the need to sell off their properties during this pandemic, thus appointing real estate agents to sell their properties.
The questions is, how do you make sure these homeowners call you first when they decide to sell their properties?
Ask your average Real Estate Agent what the best source of free leads is and you’ll probably hear them saying cold calling. Let’s be honest, cold-calling only does not lead to the best leads generation in this day. (And honestly, they may not even work as well as they once did.)
We discussed with our fellow real estate partners on FREE leads generation methods to excel post covid-19 in 2021, and guess what – IT WORKS!
Here are the Top 3 FREE Real Estate Leads to dominate as a Real Estate Agent in 2021:
1. Client Referrals
Client referrals is one of the best real estate leads you will ever get as a real estate agent and it is statistically proven that the typical agent earns 42% of their business from repeat clients and referrals from past clients. Satisfied customers tend to want to spread good word-of-mouth about the quality agents who helped them buy or sell. Having that said, reach out to all your past clients who you have helped them buy or sell and ask them to put in a good word for you to their family and friends if they are happy with the service you provided. Trust me, buyers and sellers are more comfortable working with real estate agents whom are highly recommended by the family and friends.
2. Video Contents
Video marketing is the best way to establish yourself as a credible real estate agent today. The world has evolved to everything being virtual and the real estate industry evolves together. Did you know that Videos attract 300% more traffic for nurturing leads and Real estate listings with video receive 403% more inquiries than their videoless counterparts. Creating video content is an on-going learning process. You might not be a straight-up professional at your first try, but you will improve from time to time. Video content can be anything – from creating real estate listing tours, personal branding, educational videos or even a random video of you talking. The equipment needed for a video content does not have to be fancy to start off with – your smartphone is more than enough to make the perfect video. If you haven’t already start with video contents, start doing them today!
3. Social Media
Social media is the fastest-growing online interaction platform across the globe – connecting millions of people around the world. People are now actively interacting on social media pages such as Facebook, Twitter, Instagram, LinkedIn, Youtube and many others. The best part is – it’s FREE.
The real estate industry has also shifted to the digital age and social media plays a crucial role in it. According to a recent study from the National Association of Realtors, 77% of real estate agents actively use social media for real estate in some way, shape or form. This proves the crucial role social media plays in today’s daily activities. Social media is a great way for you to engage with your clients and followers, and even a better way to get real estate leads for free. Among contents you could post on your social media pages are property photos, success stories, clients testimonials, home tips and renovation ideas and many more. So, if you are not yet a part of the social media community, create your social media accounts today and start engaging with your clients and followers. With active and consistent interaction, you’ll start to get FREE real estate leads in no time.
At the end of this article, we believe that the real estate industry keeps on improving and evolving by time. Thus, it is crucial for real estate agents to keep up with the latest trends and skills. We hope these tips for FREE real estate leads help you to dominate as a real estate agent in 2021.
We want to hear from you, though! What do you think about the idea of social media for real estate? What’s been working for you? Let us know in the comments below!
If you have any questions or queries, feel free to reach out to us at firstname.lastname@example.org